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NVIDIA – Telling us the way it should be played?

by Nick Haywood on 13 August 2005, 00:00

Tags: NVIDIA (NASDAQ:NVDA)

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NVIDIA – Telling us the way it should be played?



NVIDIA – Telling us the way it should be played?



Here at EIEF, NVIDIA are showcasing some of the latest games that will soon be hitting the shelves, either in game screenings, or in playable versions down in the arcade, but the question is why?

In the past, developers would write games to take advantage of the hardware on the market, meaning there was always a lag between what hardware you could buy for your machine and what games would take advantage of that new hardware’s features. Anyone who bought a Matrox G400 will testify that it’s hardware bump-mapping was superb, but no-one wrote anything taking advantage of this until the card was then too slow to run the rest of the game… Yes, I was one of them.

Now things are different. NVIDIA, like many other hardware manufacturers have a team of engineers dedicated to assisting developers in producing games that take advantage of the latest hardware meaning that gap between hardware and software is being closed to the point of games coming out within a few months that can push your new purchase to the limits. In fact, NVIDIA are claiming that they have more engineers dedicated to assisting developers than any other company in the business, including Microsoft and Sony.

With their latest card, the 7800GT, NVIDIA claim that it is now possible to play your games in high resolution with everything on and still maintain a perfectly playable framerate. This is done by working closely with developers through every step of a game’s creation, even to the point of sending the code off to their labs in Moscow, Russia (apparently guarded by ex-KGB agents and more difficult to get into than a nun’s knickers).

All of this benefits the gamer as, by the time the game reaches your hard drive, it will have been tested over and over again, reducing the chance of having to muck around with drivers and the like just to get the game to run. Once the game is running, the code will have been optimised to run as smoothly as possible on your hardware and take advantage of as many features as possible, getting you as much from the game and therefore value for money, as possible.

NOTE: At the time of writing this article, rumours have popped up all over the net about NVIDIA supposedly producing a Physics Processing Unit or PPU. This seems to have stemmed from misunderstanding over just what NVIDIA’s new ‘Power of 3’ slogan is all about. It seems that speculation and jumping to conclusions have led some to believe that the power of three has something to with CPU, GPU and PPU chips…

A quick glance at NVIDIA’s website shows that ‘The Power of 3’ is actually referring to their 7800 cards, with SLI, Shader Model 3 and HDR and has bugger all to do with PPUs. Being a tactful sort, I rugby tackled NVIDIA’s Andrew Humber and gently slapped him with a large mackerel to try and force the truth from him. Sadly, the truth is that NVIDIA are watching what happens in the physics processing area and fully support companies working on it but they have no intentions of producing a PPU themselves, for now anyway…


HEXUS Forums :: 24 Comments

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I would be interested to know if ATi do this as well?

Will it ever come to a point were by the games are made into two versions - one for ATi and one Nvidia GPUs?
lifesquestion
I would be interested to know if ATi do this as well?

Will it ever come to a point were by the games are made into two versions - one for ATi and one Nvidia GPUs?
There are other graphics solutions out there too, you know!

I don't think it'll ever come to that.
Kez
There are other graphics solutions out there too, you know!

I don't think it'll ever come to that.

True true, anyway I am sure that the game deveopers would rather not exclude such a large number of people. But it does mean that people will want to go out and buy the latest GPU to take advantage of the latest effects :) How can any one resist :)

Side note: Played the F.E.A.R demo yesterday and it looked amazing!!
Well, if the gap between games and hardware closes much more, then systems will become outdated far more quickley. If you buy a top of the range system now then it'll probably last about 3ish years. But if the software is at the same stage as the hardware when it's released, then we may be finding that a system will only last a year of so before the software outdates the hardware.
lifesquestion
…interested to know…

ATI have a massive developer relations program that focuses their efforts on the code being created (less than the pretty colours used on the box ;)) in order to create the best possible experience for the end user

CrossFire is a great example of ATI's ‘general solution’ approach to development - as opposed to our competitors ‘it is probably going to be OK if someone uses this exact driver with this exact BIOS with this game version on a Wednesday if they jump up and down in a shell suit and carry a drumstick on their left hand’

I exagerate - but you get the point :p

What would be really funny would be situations where:-

1) Your latest ‘£400 card’ looked faster than your previous best because you had convinced certain web sites to test with AA off (cos you take a serious performance hit when image quality is pushed upwards) and AF on (cos the filtering quality you are offering is worse than your previous card - but it goes quicker - so they hope that no one notices)

2) You stop making (or even take out) optimisations for a previous (Ti ?) generation of card to make them seem slower than the replacement (MX)

3) You invested in a ‘relationship programme’ for a product like FarCry - but your latest and greatest card struggles to keep pace with an X850 at 1600x1200 4x/8x (a card which has been in the market for almost a year !)



The short answer to your query is that some of our competitors have major ‘publisher relations’ programmes focused on the people who put the game on the shelf…

…while we have a massive developer relations programme running with the people who right the code

If you want to know the kind of standard that we work to - check out this.. http://www.ati.com/technology/isfcert.html

:cool:


(BTW: These are just my thoughts on the subject - maybe I am completely wrong and have no idea what I am talking about)