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Peter Moore resigns as Head of Xbox and joins EA

by Steven Williamson on 18 July 2007, 09:31

Tags: Xbox 360, Microsoft (NASDAQ:MSFT), Xbox 360

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Moore resigns



Peter Moore, Microsoft's Vice President of their Interactive Entertainment Business, Entertainment and Devices Division,has resigned from his role with the company and will now be the new president of EA's sports division. Part of the decision was because Moore wanted to move back to the San Francisco Bay area to live with his family,

The former head of EA, Don Mattrick, who was originally brought on board at Microsoft as a "strategic advisor."will now step into Moore's abandoned role on July 30th.

Major Nelson has launched an audio interview with Peter Moore on his website, where he talks about his tenure at Xbox, his successor and what’s next.



Moore was responsible for establishing industry-shaking alliances, including alliances with industry giant Square Enix and legendary developers Hironobu Sakaguchi (Mistwalker), Yoshiki Okamoto (Game Republic) and Tetsuya Mizuguchi (Q Entertainment), and bringing publishing powerhouse Electronic Arts Inc. onto the Xbox Live global video games online service.

Moore joined Microsoft in January 2003, bringing with him more than 20 years of experience and leadership in consumer businesses. Most recently, Moore was president and COO of SEGA of America, where he was responsible for overseeing SEGA’s video game business in North America. Moore played a pivotal role in the company’s decision to change its business strategy to become a platform-agnostic software publisher. At SEGA, Moore also served as senior vice president, a position in which he was responsible for all marketing initiatives, including the launch of SEGA Dreamcast. Before that, Moore was senior vice president of marketing at Reebok International Ltd., where he oversaw a staff of 450, in addition to the global budget. Earlier in his career, Moore was president of Patrick USA, the U.S. subsidiary of the popular French sportswear company, managing all the company’s operations: marketing, sales, finance and distribution.

Peter Moore is also famous for having tattoos of Halo 2 and Grand Theft Auto IV that he used when announcing the respective games.

Sony's Jack Tretton has commented on Moore's resignation. "We wish Peter the best of luck in his new role at Electronic Arts and look forward to working with him," Tretton said in a statement.

"We have an outstanding relationship with EA and their sports products have been incredibly successful on all our platforms. I am sure this will continue with Peter now at the helm."

Moore's salary at EA is said to be USD 550,000 a year plus bonuses.

Source:: Major Nelson

The full press release can be found on the next page.