Hufford dismisses Xbox 360 price cut
Microsoft have put an end to the speculation regarding an Xbox 360 price cut. The rumour began following an interview on Bloomberg with Microsoft's product manager David Hufford, when he said that the 'sweet spot' for attracting new Xbox 360 consumers would be $199, which analysts suggested would lead to price drop in the near future.
On Microsoft's gamerscore blog, Hufford has said that his comments were taken totally out of proportion and the company currently has no plans to drop the price. "Some are getting really spun up about the Bloomberg story and inaccurately reading tea leaves that don’t exist. I spoke to Bloomberg nearly two months ago and we were talking about NPD data that had just been released, and chatting generally about price points of consoles in the market. The comment, which is accurately reported, unfortunately has now been taken way out of context and being reported as if I am signaling a price drop. I was not, I am not," he said.
"With Xbox 360s selling well at their current price point, Elites selling out at $479, and an insanely great portfolio of games in the market, there's no reason to announce any kind of price drop anytime soon," Hufford added.
He's got a point, there are some stunning games on Xbox 360 at the moment, including Gears of War and Forza 2. June sees another exciting month for game releases with Codemaster's Colin McRae: Dirt released this week and The Darkness arriving at the end of the month.
