Not this old chesnut..
Sony Corp. confirmed yesterday that they can now make Blu-Ray players at a cheaper cost, igniting further rumours that the company are considering a drop in price for the Playstation 3.
The lower production costs of Blu-Ray are mainly due to the drop in component costs and 'production effeciencies' of Blu-Ray and the electronics company now say that a cheaper version of the Blu-Ray player will hit the market this week in the US, at a retail price of $500, $100 less than the price that was originally unveiled.
Analysts are speculating that the reduction in Blu-Ray costs should lead to the drop in price of the Playstation 3. "If the cost of Blu-ray is coming down, you can drop the price of anything with Blu-ray in it," said an analyst with Sterne Agee & Leach Inc. "Any price cut is sure to boost PS3 sales, and sales of games designed for the console".
According to speculation from analysts Goldman Sachs, Sony will drop the price of the PS3 by $100 in time for the Christmas sales period.
Speculation and rumours have been doing the rounds every since the Playstation launched, yet Sony have never officially confirmed that a price cut is in the pipeline.
