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Retailer confident interest will build despite poor PS3 interest

by Steven Williamson on 16 March 2007, 00:27

Tags: PlayStation 3, Sony Computers Entertainment Europe (NYSE:SNE), PS3

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It's very unusual for a retailer to issue a statement stating that a product isn't very popular. Very strange press release.

Press release

As predicted, searches for the PS3 are drastically down in comparison to the hype around both the Nintendo Wii and Xbox 360 launches.

PriceGrabber.co.uk and leading electrical and games retailer Comet have found searches ahead of launch are both down on expectation :

Searches for the new console from Sony have risen by 100% two weeks prior to launch day, which is a significant jump. However, the PS3 is not proving as popular two weeks prior to its launch as its major rivals were when they came on to the market. Two weeks before the launch of Nintendo Wii in the UK, searches were up by 200% for the term 'Nintendo Wii best price' and searches were up by a whopping 435% for the Xbox 360 two weeks before its launch in December 2005. We're confident however, that interest and searches will pick up for the PS3 as we move closer to launch.

Comet Head of Games, Ross Edwards commented that, "whilst demand for PS3 has been in line with market expectations pre launch- as the official launch date looms closer interest is really building."


HEXUS Forums :: 4 Comments

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i'd just like to applaud comet for stating the bleedin' obvious :D
My guess is that Sony laid down some tight restrictions on what discounts/bundles they could do. This is comet trying to put pressure on them to get more freedom/discounts.
Que press release from Sony about having 1m more pre orders than Wii… watch this space
Won't they just say “PS3 best selling console of all time”?
I mean they've already said DVD will be replaced by blu-ray in 3 years - so surely it's no stretch to say they've already put nintendo and MS out of business in the console market?