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More creative games for the Xbox 360? And a motion sensing pad?

by Steven Williamson on 27 February 2007, 12:37

Tags: Xbox 360, Microsoft (NASDAQ:MSFT), Xbox 360

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Shooters, racing games, sports' titles and an endless trail of sequels have made up the bulk of Xbox 360 software to date, with a few exceptions such as the ingenious Viva Pinata. But, Microsoft are planning to broaden their creative horizons on Xbox 360 by aiming to attract a different type of consumer over the next few years. In an interview with Microsoft's Peter Moore, on Game Informer, he recognises the need for the Xbox 360 to move along with the times and compete with the inventive titles that Nintendo have in the pipeline.

"We realized we needed to build an approachability story that was going to be important as we were attracting a different consumer in holiday 2007 and on to 2008. This is even before the Wii—the Wii was still the Revolution, and nobody knew anything about it. We recognized that both our strengths with Xbox became our Achilles’ heel with Xbox 360 in that we had built a very legitimate gaming device that had been taken to heart by the hardcore guys who when Microsoft announced the Xbox were very sceptical about our ability to deliver real gaming experiences on the console. I think we put all of that to rest very, very effectively and repositioned the brand," Moore stated.

Moore continued by suggesting that Microsoft are currently working closely with third party developers to ensure they produce a range of 'fun' and creative games that will attract the younger gamer.

"We went from black to white — it’s brighter and more optimistic brand. We’ve done an incredible amount of work with the third-party development community to make sure we’re well positioned to have all of the right content, the E and T content that’s going to be important in the out years in our platform. From a first-party point of view, it’s not just about E-rated games, it’s going to be about the experience that, quite frankly, Nintendo has done a tremendous job in capturing, in bringing back fun — if you will — to the gaming platforms."

Moore has also suggested that Microsoft may be looking at a motion sensing control pad, "Since the day I saw Iwata-san pull the nunchuck controller out from under his podium a few years ago at TGS, I’ve always realized that was the right thing for Nintendo to have to do for what they needed to do to be successful in this next generation."

"And it was always going to be a challenge for us. So, we have plans. This does not come as a surprise. Our strategy has been laid out for us years in advance, and you’re going to see some of that this next holiday and beyond."


So, Microsoft unsurprisingly have some huge plans in the pipelines and personally we're all for seeing new creative I.P being produced for the console. The Xbox 360 has always been seen as a console for the late teen and older gamer with hit titles such as the Ghost Recon series and Gears Of War attracting the hardcore players, but by creating more E content in the future, Microsoft will be looking to steal the hearts of the younger gamer. Will they be able to do enough? Only time will tell, but we're certainly looking forward to hearing their plans this summer.

Source :: Game Informer


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