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PS3 problems blamed for Sony profit drop

by Steven Williamson on 31 January 2007, 10:06

Tags: PlayStation 3, Sony Computers Entertainment Europe (NYSE:SNE), PS3, FPS

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Just when Sony appears to have turned around its electronics business, another part of its sprawling empire -- video games -- is dragging down profits. The Japanese electronics and entertainment company on Tuesday blamed the launching costs of its PlayStation 3 game console for much of the 5 percent drop in group net profit for the last three months of 2006 to 159.9 billion yen ($1.3 billion).The PS3 launched in the United States and Japan in November, plagued with production problems that resulted in shortages and will keep the machines out of Europe entirely until March. The next-generation game player also faces immense competition with Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360.

"Startup costs are high, and the losses (in the gaming division) will continue for some time," Chief Financial Officer Nobuyuki Oneda told reporters.

Sony Corp. raised its earnings forecast for the fiscal year through March by 38 percent, however, citing a recovery in its core electronics division amid booming Christmas sales in digital cameras and flat-panel TVs.

Source : Associated Press


HEXUS Forums :: 6 Comments

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I thought they would always lose some of their bottom line initial while it cost so much to build, they will make a profit in the end.
I read on the INQ that Sony could possibly be losing $200 a console. Where as the 360 actually makes $75.

In the end the playstation will make money once consoles are in homes and games start selling.

Traditionally consoles have been loss leaders, but the 360 has shown that you can have your cake and eat it.

Wonder what affect the HD wars will have on the consoles and corporation profits.
theuncharmed
I read on the INQ that Sony could possibly be losing $200 a console. Where as the 360 actually makes $75.

The inquirer is known for posting vague rumours as facts, but sony are certainly losing quite a bit of money per console.
I had read elsewhere that microsoft would only start making money off the actual 360 console in a few months.

Anyway, I'm suprised it's only a 5% drop.
Fabula
The inquirer is known for posting vague rumours as facts, but sony are certainly losing quite a bit of money per console.
I had read elsewhere that microsoft would only start making money off the actual 360 console in a few months.

Anyway, I'm suprised it's only a 5% drop.

very true about the inq :D

but from what I remember those figures were quoted on several sites and were from a financial analyst firm
I had a feeling Sony would struggle to compete with Nintendo when they released their Wii, I dont really have high hopes for the PS3 (on launch), hopefully the price will be more affordable in a year or two..