We stumbled across one of Sony's latest adverts currently plastered on billboards across the Netherlands and apparently the U.S, quite frankly we were shocked.

At first I thought I was over-reacting, so I sent it to a number of people via email all of which came to the same conclusion, it's bang out of order. It clearly shows a strong, tall white female, looking down over a smaller, frightened black person in an aggressive manner. Yeah, us Brits like a bit of irony but isn't this pushing it too far?

The advert is to emphasis the fact that the white PSP is coming to the U.S, but is there any need for such racist conotations?

Perhaps it's just artistic, but it makes me feel awkward. Strangely I showed it to a black friend who wasn't offended in the slightest, in fact he found it amusing.

Make up your own minds.



Thanks to PSP updates who have even more photos.