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HD DVD and Blu-ray: The Format Wars

by Steven Williamson on 20 April 2006, 12:59

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Yesterday saw the shipment of the first Toshiba HD DVD players to north America and, although there are a limited number of movies available at this stage (The Last Samurai, Million Dollar Baby, The Phantom of the Opera and Serenity), this means that the HD DVD format has a decent head start ahead over its Blu-ray rival.
We all know the story of the tortoise and hare, but will the tortoise prevail in this race? Or will the hare move so far ahead that the tortoise will forever be lagging behind?

First, we know that the HD DVD players will be retailing at approximately $500 - and Toshiba's HD-A1 HD DVD player costs only $399. In contrast, Samsung, Pioneer, and Sony Blu-ray players will initially sell for around $1000. The Blu-ray Disc Association has stated, however, that prices will fall quickly once 'mass production of components for Blu-ray products begins'.

For anyone looking to invest in either a HD DVD or Blu-ray player, the most important aspect won't necessarily be the price - the performance and the available content will be massive factors.

Both formats are similar in many ways, but Blu-ray can hold 25GB per layer, 50GB on a dual-layer disc, whereas HD DVD can only hold 15GB per layer, 30GB on a dual-layer disc. This extra capacity on the Blu-ray format means that studios will be able to offer a higher-quality audio and visual experience to consumers, than HD DVD.

HD DVD currently only has support from three of the major movie studios - Universal, Warner and Paramount - whereas seven major studios have committed to providing titles in Blu-ray format. If you're looking for your favourite movies, it may mean that Blu-ray is your only option.

On top of this, Blu-ray has hardware support from many of the biggest names in the business, including Apple, Dell, Hitachi, Mitsubishi, Panasonic, Philips, Pioneer and Sony. On paper, there's likely to be a much wider choice of hardware for those opting for Blu-ray.

Launching HD DVD in north America before Europe might be annoying to us Brits but it's a logical move. According to ABI Research, that area will account for more than 60% of all HDTV sets expected to ship during 2006. So HD DVD should get off to a decent start - but it does need to secure more major studios in order to maintain and grow its edge once Blu-ray is released.

On the game console front, each format has one big supporter. Microsoft has an optional external HD DVD player planned for its Xbox 360, while Sony's PS3 - due in November - will arrive complete with a Blu-ray drive.

There's been a war of words between Microsoft and Sony for some time, with Microsoft constantly pointing out the huge difference in pricing and Sony banging on about Blu-ray's larger storage capacity.

But although Blu-ray currently has wider support and more disc space, the question remains - is HD-DVD's head start likely to result in it gaining additional supporters before Blu-ray is unleashed?

That's a big question but the only thing we know for sure is that the battle between the two formats doesn't look like it's going to slow down or result in a truce any time soon, so there may only be one winner. And that's not good news for the poor old consumer who could end up losing out by backing the wrong horse.



HEXUS Forums :: 11 Comments

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It depends on how big a range of movies the companies will sell, blu-ray will probably catch up, but DVD is more established (even though this is HD) so, it could be close IMO.
Na, I think Blu-Ray will catch-up and rapidly overtake HD-DVD *very* quickly.. like in November..

1 Million PS3 units per month, and they *will* sell, and just like the PS2 did for the DVD format, the market penetration is going to be very fast and very deep.

HD-DVD has no “killer-app” to drive the market penetration, sure, the 360 is getting an add-on drive, but that's an optional extra which will cost a fair bit for quite a time, and it won't be used for games - only movies.

Microsoft could have helped it by integrating it into the 360, but then they would have had to delay the 360 to a uncomfortably similar date as the PS3, in essence, the add-on is too little to late to be able to give HD-DVD anything more than the slightest of nudges.

All it's going to do for Microsoft is provide a few more months marketing twaddle - “Blu-Ray is the next betamax”, which is only going to increase with more desperation the closer to the PS3 launch we get, as they sling more and more mud hoping some of it might stick enough to lessen the blow.

Of course, I'm not naive enough to expect that it would be any different if the tables were turned ;)
I remain fully convinced that people will continue to buy DVDs, hook up their PS3s using composite video cables, and not even know they have a Blu-Ray player there.

I honestly think you overrate the PS3 factor. HDDVD isn't going away any time soon, and neither is Blu-Ray. And neither is DVD.

Edit: The PS2 was a crap DVD player, and by that time DVD usage was pretty widespread. I wouldn't say the PS2 helped promote the move from VHS to DVD at all. Sure maybe in the ‘geek’ market, the area of early adopters, people will buy Blu-Ray because they pre-ordered a PS3, but to everyone else, they quite like their world of £30 players, and £10 discs, and it's going to take a long time and a lot of convincing to get them away from these formats.

I personally won't be buying either until there are decent players available which will do both formats, I don't really feel like funding some companies gamble.
I'm all for the HD-DVD format myself. I guess that owning the Xbox 360 makes a difference though.

I think Blu-ray will do well only once the PS3 comes out and people start hearing about it. If I asked everyone in my office which is about 1500 people I bet only 15% of people would know what HDTV is.
Caged
The PS2 was a crap DVD player, and by that time DVD usage was pretty widespread. I wouldn't say the PS2 helped promote the move from VHS to DVD at all.

Sorry, but you're wrong. Up until the PS2 came out, there were still reletively few DVD's available in the market (Large Virgin Megastores, HMV's etcIb also thi were still devoting most of the AV floorspace to VHS), after the PS2 came out, media costs dropped (Most DVD's before that time were £20+), and the format exploded in popularity.

The PS2 *wasn't* a bad player at all, sure, it wasn't a spot on today's players, but at the time when even the cheapest standalone players DVD were still £200, it was completely fine. Yes there was an issue with scart connections, but that was fixed quickly with buying another cable.

I also think you're underestimating how quickly LCD set sales are taking over from CRT, if I go into any of my local electrical stores, a good 75% of the stock is now HD ready LCD's, with crt's largely limited to the small 14" bedroom/kitchen tv's, with only a couple of the more expensive large crt screens on display.