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Nintendo: Cheap mobile games could damage industry

by Steven Williamson on 7 February 2011, 12:14

Tags: Nintendo (TYO:7974)

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Though cheap mobile games, like the incredibly successful Angry Birds have done phenomenally well for their developers, Nintendo boss Reggie Fils-Aime thinks that they are "one of the biggest risks today” for the games industry.

Speaking in an interview hosted on Gametrailers, Reggie put forward an interesting case: that cheap mobile games devalue other hand-held games. Reggie thinks that low-priced, hand-held games could trigger a trend with customers who demand high quality content for much cheaper prices. This, he feels, could damage the industry.

“Angry Birds is a great piece of experience," said Reggie. "But that is one compared to thousands of other pieces of content that for one or two dollars I think create a mentality for the consumer that a piece of gaming content should only be $2.”

Reggie has reason to speak up now due to the launch of the company's latest hand-held, the 3DS, later this year. But do these cheap, disposable games really pose a threat to success of Nintendo's first party software and other third party titles that are planned for the 3DS?

Personally, we don't mind paying for quality. What angers us is when you pay £30 or more for a low quality game that can be completed in a few hours - one that isn't worth anywhere near the amount it retails for. At least if you pay a couple of pounds for a game, it's not that big a gamble if it does turn out to be rubbish. In the case of Angry Birds, it's probably the best couple of pounds we've ever spent on gaming. Currently, Nintendo DS software sells for anything up to £35 a unit.

With the rise in the popularity of mobile gaming and the arrival of the PlayStation Suite for Android devices soon to be become a reality, Nintendo may well have good reason to be worried. Are there many people out there who care less about expensive 3D gaming when they can get their hand-held kicks for pennies?

Do you think Reggie has cause for concern? Let us know in the HEXUS.community forums.

Source - Gametrailers


HEXUS Forums :: 6 Comments

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This really angers me! Console producers have been enforcing closed markets and inflated prices for years. It's about time simpler, cheap, more fun games can flourish. F U Reggie.
I'm not quite sure why these have to be mutually exclusive, even on the same platform.

For example, surely the 3DS could have a healty downloadable 2$ marketplace, staying competative with the iPhone etc, whilst still offering “full priced” software in cartridge format. Pretty much like what they already have with WiiWare/DSiware, except those are overpriced. Whilst I do wish the hidden-object and similar games would move from cartridge to download (with suitable pricing), I don't mind paying for a more elaborately developed “plug in” retail product. I don't think anyone would expect to get the latest sprawling 30+hr RPG for 2$, but nor would they want to spend 25ukp on a 4hr “Mystery Object Finder 4 - The Lost Widget”.
Hands up those who want to carry around and plug in a cartridge when the alternative is downloading it onto the console to use conveniently whenever you want?

Thought so.

Re pricing, there probably will remain a market for more expensive ‘full-featured’ games. But IMO, for many people a dozen cheap (£2) games will be more worthwhile than one £30 game. Even more so given the many free games available on other platforms. Still, we shall see.
Unfortunately for nintendo one of the best things still left in our ‘free’ world is the ability to compete however we want.

They can either like it or lump it. But yeah, I'll pay 30 bucks for a 3ds version of angry birds…not.
Oh wait, 3ds… that means 40 bucks!
PSP Go wasn't exactly a big hit. No, I don't think that having to plug in a cartridges is a deal breaker, or even what is concerning Nintendo. To me, I see it perhaps a bit like online music distribution where everything is sold as MP3s because that's adequate for most users.

It may well be that Nintendo (et al.) is going to face the issue of diminishing returns. A £30 games may not provide 30x the level of enjoyment as a £0.99 game. Nor will it necessarily last 30x longer (and if it did, it could feel like it's a story is dragging on). The industry -could- adapt and divide the manpower to make casual games. Some would argue that's what happens with the Wii anyway. If they did that, I don't think the industry will be damaged, I suspect they would be able to turn a profit just fine.

It would be damaging to me, a gamer who would reasonably pay £25 for a decent game though. Sure £35 is a bit steep even for me, and I find myself buying discounted/second hand games, but push come to shove I would rather pay £35 for a ‘excellent 30+h games’ than 35 ‘pretty decent casual 10+h game’, just because I don't have that much gaming time. And I reckon that I might still just about prefer paying £20 for that ‘excellent’ game (on sales/second hand), than I would 3 casual games with £17 left in my pocket.