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Retailers may boycott videogames if publishers continue to use Steam

by Steven Williamson on 11 November 2010, 11:04

Tags: Valve, PC

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Steam currently dominates the PC digital download market, but retailers are becoming increasingly angry that the company monopolises such a huge share of the sector, claims trade mag, MCV.

Such is the bitter taste that Steam has left in the mouths of some retailers that there’s been a backlash from two unnamed companies, who have threatened to stop stocking games if publishers continue to use the service to sell their products.

One of the biggest U.K. games retailers told MCV:

“If we have a digital service, then I don’t want to start selling a rival in-store. Publishers are creating a monster – we are telling suppliers to stop using Steam in their games.”

The other major company that spoke with MCV was an unnamed digital service provider who believes, despite Steam's success and popularity, the power still lies with the retailers and if they apply enough pressure, publishers will sit up and take note.

“At the moment the big digital distributors need to stock games with Steam," commented the Head of Sales for the company. "But the power resides with bricks and mortar retailers, they can refuse to stock these titles. Publishers are hesitant, but retail must put pressure on them.”

Hasn't Steam, thankfully, kept PC gaming alive and opened it up to the masses? Have you been in a video game shop recently - you can count the PC games they stock on one hand, unless it happens to be a incredibly anticipated title such as Starcraft II? Steam is said to have a large 80 per cent share of the PC download market, but we can’t see many publishers being too worried by the threat of the retailers pulling out. Maybe some of these retailers should step up to the mark and create a decent service to rival Steam and then perhaps they can all take a healthy share of the profits. The fact of the matter is: Steam provides a service that the modern day gamer wants and needs, and it does so very well. No one else comes close.


HEXUS Forums :: 63 Comments

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All they will do is drive more publishers onto Steam and/or people will buy boxed games from other retailers… plenty to choose from!

Unless EVERY retailer stopped doing games then the only losers will be the retailers who do pull out.

Bunch of 'tards!
Maybe if retailers pulled their socks up and move with the times and met the demands of the consumer, they would be a better position. Downloadable content is the way forwArd. Films, games, tv.
But who goes into a store and buys off the shelf anyway, especially PC gamers: game.co.uk> PC games - bobs your uncle.

In addition, if retailers did provide a rival service and then Steam kicked up a fuss and remove support in titles etc all thats going to do is fragment the user base, not revive/unite it.

Steam only comes into its worth when the deals are on, rest of the year its as much use as Anne Franks drum kit and a lot less likeable.
Seems these certain retailers are losing money and pointing the finger out of anger instead of trying to create a better service.

Personally I love steam though I must admit I tend to use steam a lot when it has deals and rarely when it does not. In the event I want a boxed PC game such as a collectors edition or just to add to my collection of boxed games, I turn to Amazon or other online retailers since they are usually much cheaper. It's been years since I have bought a PC game in store.
Brewster0101
Maybe if retailers pulled their socks up and move with the times and met the demands of the consumer, they would be a better position. Downloadable content is the way forwArd. Films, games, tv.

One has a long way to go in terms of connection speeds and download allowances before everything moves in this direction.

Two Steam games and some people's limits are reached.

It's the ISPs who need to pull up their socks first.