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Over $4.5 billion loss for Sony since PS3 launch

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Published: Monday 2nd November, 2009 | Author: Steven Williamson
Companies: Sony Computers Entertainment Europe (All Sony Computers Entertainment Europe content)

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Sony's Q2 financial report, released today, reveals that the company has lost almost $5 billion across its PlayStation division since the launch of the PS3 in 2007.

The stats, dissected by VG247 , reveal the following losses each year:

FY 2007: -$1,970,923,859
FY 2008: -$1,079,994,103
FY 2009: -$577,207,240
FY 10Q1: -$413,541,667
FY 10Q2: -$653,333,333

Sony blames the heavy losses on “the impact of the appreciation of the yen as well as a decrease in unit sales of PlayStation 2 hardware and software”.

VG247 also calculates that Microsoft’s Xbox division took a loss of $4.2 billion in the four years following the launch of Xbox.
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HEXUS.community :: your right2reply

Re: News - Over $4.5 billion loss for Sony since PS3 launch
Posted by TooNice - Tue 3rd Nov 2009, 3:30am
Seems like Microsoft is the only one with a good quarter: http://news.vgchartz.com/news.php?id=5645Quote
Re: News - Over $4.5 billion loss for Sony since PS3 launch
Posted by Rob_B - Tue 3rd Nov 2009, 11:58am

Quote: shadowmaster
As said above they do a lot of other stuff, tv, projectors, sound, the list goes on.

I really dont know what Sony were thinking with the PSPGO, in this current climate you need something cheap (around £100 or less). They would have probably been better off slashing the price of the current psp lite.

I'm obviously aware of Sony's other products but it just seems an obscene amount, I realise they lose money on hardware hoping to recoup it via software but this just doesn't seem to be working for them does it?!
I wonder if/when plugs will be pulled?Quote
Re: News - Over $4.5 billion loss for Sony since PS3 launch
Posted by TooNice - Tue 3rd Nov 2009, 12:12pm
They have to think long term. They pull the plug now, screwing the customers wealthy/loyal enough to buy their product, and they may as well leave the gaming industry altogether. Plus, it's not like their year-by-year losses are getting worse.Quote
Re: News - Over $4.5 billion loss for Sony since PS3 launch
Posted by Ferral - Tue 3rd Nov 2009, 12:34pm
Not forgetting that after a few years and hardware revisions, products start to become cheaper to manufacture. A company like Sony wont give up on something they have invested a lot of time and money in. They will only get stronger, few weeks back shortly after PS3 Slim was launched they outsold Nintendo Wii in Japan, definately a step in the right directionQuote
Re: News - Over $4.5 billion loss for Sony since PS3 launch
Posted by Rob_B - Tue 3rd Nov 2009, 12:50pm
Again I'm aware of all this but it still seems a large loss & surely at some point a line must be drawn.

Any figures for profit on the PS2? Looking back at something from 2007 I've read the PS3 losses were above the PS2 profits, as this trend has continued for another 2 years from then them's some big numbers!Quote

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