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Nintendo and Microsoft follow Activision's lead with videogame price hike

by Steven Williamson on 29 July 2009, 14:18

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Following the news a couple of weeks ago that Activision is slapping a recommended retail price (RRP) on Modern Warfare 2 of £54.99, other publishers have begun to follow suit.

Online retail outlet, ShopTo.Net, told Eurogamer that Nintendo has now raised the price of the DS sequel to Professor Layton, Professor Layton And Pandora's Box, and Microsoft has increased the price of Forza 3.

"Whether planned, or a case of jumping on the popular franchises bandwagon, we have seen Microsoft increase the price of Forza 3 to £49.99 and Nintendo increase the price of Professor Layton And Pandora's Box to £34.99," ShopTo.Net told Eurogamer.

Of course, it's still up to the retailers how much they charged customers, so if you're willing to shop around you'll still find the game cheaper than full RRP. ShopTo.Net, for example, has Forza 3 listed at £37.95. Still, the prices are rising, so we can all expect to pay more for our videogames in the lead up to the busy Christmas period.

Activision has blamed the price hike on spiralling development costs and poor exchange rates.


HEXUS Forums :: 22 Comments

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All I can say to this…..

Bastards

Activision make shedloads as Actiblizzard with Wow so they have no reason to hike the prices

FFS that is over $100 per game, as for the exchange rates they are similar to before the crash so can't really be blamed

I won't be buying Prof Layton, and I wont be getting MW2 on release
Wish I had pre-ordered layton now everywhere seems to be £5 more expensive.. not buying it now.

I dont have a 360/PS3 because the games were too expensive already.. asking for more is just hilarious.
finlay666
All I can say to this…..

Bastards
+1. £55 is just plain stupid for a game, no way would I pay that much for ANY GAME.
Well said, Finlay! Could of put money on others following suit once Activison set the precedent and seemingly got away with it. Consumers need to be united on this issue or its gonna push RRP's up accross the board. Boycot!!!
No way I'll be paying that for a game, I'd wait for price to drop first or buy pre-owned - the publishers don't get any extra money that way ;)