In the UK, we've already seem a 32% rise in sales recently following price cuts of the three Xbox 360 SKUS and now Microsoft is setting itself up for a global campaign on TV, print and billboards, that is said to be the biggest in the console's history' - even bigger than the initial launch campaign or that of Halo 3.
The 'Live Your Moment' ad campaign is targeted at social and casual gamers. “It’s about real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family,” the company said.
Below you can see the first of the US adverts, although we're not sure how a grinning lady with half a head will encourage people to buy an Xbox 360.
