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Blu-ray player for Xbox 360 on the way?

by Steven Williamson on 18 February 2008, 09:53

Tags: Xbox 360, Microsoft (NASDAQ:MSFT), Xbox 360

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Within the next three months?

Following the news that Toshiba is planning to halt production of HD DVD compatible equipment, the rumour that Microsoft is now looking to revert to ‘plan b’ and release a standalone Blu-ray player for the Xbox 360, has hit the net.

Australian online technology magazine, SmartHouse, claims that ‘insiders at Microsoft’ could launch the Blu-ray within the next three months.

Microsoft has always said that they’d be prepared to release a Blu-ray player if it was what consumers demanded. Albert Penello, group marketing manager for Xbox hardware recently told the Guardian that "It should be consumer choice; and if that's the way they vote, that's something we'll have to consider".

In the SmartHouse article, Michael Ephraim, MD of Sony Computer Entertainment has said that they’d welcome Microsoft on board. “In fact it is quite logical for them as the PS3 has been very successful in driving consumers to Blu-ray. In fact we believe that it has done more to win the format war than traditional Blu-ray players,” he said.

We'll have to wait and see whether the Xbox 360 Blu-ray player materializes, but following the Toshiba news, it's now looking very likely indeed.

Source :: SmartHouse


HEXUS Forums :: 18 Comments

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thats good news but i may end up buying a ps3 for blu ray and grand tourismo 5 or 6
Oh how the tables turn… big fat LOL
LOL how? MS always stated that they would consider jumping into blu ray if it won. why do you think MS did a STAND ALONE player to begin with?
MS haven't really invested much in backing HD, but have been careful in ensuring both work with their platform.

Its not in their intrest to push one format or the other, so why would they>
Quite.

Of course they would prefer a solution that didn't require them to purchase drives from a rival console manufacturer, that's only prudent, but they didn't build the drive in for very good reasons. Can you imagine what would happen to the PS3 if it had worked out differently?