Not lovin' it
The chief executive and president of McDonald's UK, Steve Easterbrook, has pointed his finger at videogames and has blamed them for contributing towards childhood obesity.In an interview with The Times he said that the popularity of videogames means that children don’t spend enough time “burning off energy” outdoors. What about when they walk down to McDonald’s in their thousands every day to slob out on one of those disgusting burgers? They're burning off energy then.
It’s amazing that a representative of a company that has been one of the pioneers of bringing fatty food chains to almost 100 countries around the world even has the cheek to blame another industry for the reason why so many people are overweight.
“The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that,” Easterbrook told the newspaper. “But if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves?
“Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside.”
I’ve got a better idea to help prevent obesity - shut down some of the 1,200 McDonald’s restaurants in the UK, that should do the trick.
To be fair to Mr.Easterbrook, he did also admit that McDonald's has played a part in the rising obesity figures, but the ironic thing about this subject is that McDonald's recently gave away (in the US) videogames with their Happy Meals. Double the amount of obesity for those unlucky consumers then. Ah well, it's all cash in the till.
Source :: The Times via MCV UK
