90% rise in profits
Microsoft has announced its quarter one earnings for the fiscal year and has revealed that they've sold more than 13.4 million Xbox 360 consoles world wide since launch with its Entertainment and Devices Division revenue growing by 90 percent from the same period last year, totaling $1.9 billion.Check out the details:
- During the quarter Xbox 360 sold more than 1.8 million units, bringing life to date sales to about 13.4 million worldwide.
· The strong demand for “Halo 3” generated approximately $330M of Microsoft revenue.
· Looking ahead, the upcoming quarter has historically held almost half of all video game industry hardware and software sales. An upswing in console sales combined with software sales that last month alone outsold software sales for PS3 and Wii combined 3:1(according to NPD) have put Xbox 360 in a great position for the holiday season.
- On top of that, Xbox 360 continues to drive third-party game sales across all platforms. Since November, third party partners have seen their titles hit the top ten 27 times for Xbox 360, compared to 2 for PS3 and 1 for Wii according to NPD.
- Additionally, starting with “Madden NFL 08” (EA), we have an unprecedented string of titles that should each sell at least a million units, including “BioShock” (2K Games), the record breaking “Halo 3” (MGS), “Project Gotham Racing 4” (MGS), “Mass Effect” (MGS), “Guitar Hero III” (Red Octane/Activision) and “Call of Duty 4” (Activision). These titles make up the greatest holiday line up in video game history and it’s only available on Xbox 360.
- This, paired with the new Xbox 360 Arcade at $279.99 that comes with a wireless controller and five free Xbox LIVE Arcade games along with two additional SKUs with price points of $349.99 (U.S.) for Xbox 360 and $449.99 (U.S.) for Xbox 360 Elite which includes the addition of two games including “Forza Motorsport 2” (MGS) and “Marvel Ultimate Alliance” (Activision) for a retail savings of more than $90, providing gamers with an unmatched interactive entertainment experience.
As a whole, Microsoft Corp. announced revenue of $13.76 billion for the quarter ending September 30, 2007, a 27% increase over the same period of the prior year.The full press release from Microsoft Corp can be found overleaf...
